You might need to obtain the necessary licenses and certifications for starting a real estate business. You’ll also have to decide whether you want to work as broker (helping buyers and sellers sell their homes) or as an agent (representing real buyers and sellers). Additionally, you must make a thorough business plan containing your company’s goals, targets market, services, marketing strategies and financial projections.

It is easier to distinguish your real estate company from the competition if you choose your niche. You can focus on your strengths by choosing a niche, such as rental property management or short sales. This will help you create a distinctive value proposition. Additionally, you must be aware of local housing inventory, zoning laws, and other factors that could affect the demand for your services.

Real estate is a competitive business, and you’ll need to spend time generating leads and connecting with clients. Consider offering discounts or specials, establishing a social media account and a website, as well as developing content-marketing strategies, such as informative videos or blogs to attract customers. Build a referral system of professionals that complement your service, such as mortgage brokers and Due Diligence Vastgoed home inspectors. Subscribe to industry publications, and attend real estate-related events to stay informed about current trends.